04 January, 2015

HOW TO FIND YOUR BLOGGING DIRECTION

HOW TO FIND YOUR BLOGGING DIRECTION

I admit when I first started blogging I was a bit haphazard with my approach and it definitely wasn't well thought out. Whilst there's nothing wrong with being spontaneous, around half a year ago I feel like I've really found my blogging niche and the direction I want to go. It can be really hard to find your place and make your mark in an over saturated market, but that shouldn't stop us from creating amazing content! I wanted to share a few steps to help other creatives or for those starting out to find their direction online.

BIO & ABOUT ME


The easiest and simplest want to let your readers know what your blog is all about is with a bio and an up to date About Me page. Don't have one? Think about adding them as it can really help define your blog direction and what readers can expect from your page in a few sentences.

PURPOSE


What's your blog about? I'm sure like me you get asked this, what do you say? Keep it simple - Hanhabelle is a mix of lifestyle and beauty. Cooking, travel, fashion, DIY, finance - the more specific your genre the easier it is to promote your blog and spread the word online. Is your blog product driven, used to promote an online business, more storytelling and narrative or more creative and inspiring? Think about your main purpose and this will help streamline your direction.

LISTEN TO YOUR READERS


Check our your statistics and ratings to see what posts are most popular and what topics engage the most feedback. Use Google Analytics to get to the nitty gritty details of your demographics. You can use this information to help shape your blog and push it into a direction for both yourself and your readers. Read through your comments, reply back - it's the easiest way to know what your readers are enjoying!


LET YOUR BLOG GROW NATURALLY


So many of my favourite blogs now include different styles of content and this variation is a great way to expand your blog, as well as show readers a different side of you. This isn't for everyone but equally you don't have to pigeon hole your blog into one category. I think it's great to let your content grow naturally, this is can be feedback from your readers or from yourself moving in a different direction.

DON'T BE AFRAID OF CHANGE


 started this blog with a focus on beauty but as much as I love skincare and makeup, this isn't my biggest passion. I love to write thought provoking content and sharing life updates. I wrote this post last September It's OK to not know what you want, it was my most popular post last year and from all the positive feedback, I felt inspired to share more lifestyle posts. Writing about my thoughts and inspirations doesn't require me to take lots of pretty photos, so I can share content easily without fuss. If you feel like changing direction then go for it! It's your space so make it something you're proud off.


Has your blogging direction changed?


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37 comments

  1. Love this post! It took me awhile to figure out my writing style but with trial and error, I think I am getting there :)
    Also I just wanted to pop by and say hi! You commented on one of my posts a while ago and I have been trying to respond but it never seems to work, so I wanted to stop by and say thanks :)

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  2. This is so useful for me right now because I've been really struggling with find my blog's "niche". I'm kind of just letting go in whatever direction it's going in and see what I end up with!

    happy new year!
    Yet Another Makeup Blog.

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  3. Thank you! I know what you mean, the whole process has been trial and error for me too but you create better content from the lessons that you learn along the way :)
    Aww nice of you to pop by again :)

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  4. That's great! I think when you write things you really enjoy and passionate about, people will enjoy reading it much more :)
    Thanks for reading Jasmin x

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  5. Thanks Stefanie! Happy New Year to you too :)

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  6. It can be hard to find your place online and niche but something it's good to let these things happen naturally, I think you're on the right track so far :)

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  7. What a great post - I think allowing your blog to grow it whatever direction you want it to is really important, rather than just forcing it to stay in one particular niche!

    The Velvet Black // UK Style, Beauty Blog

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  8. Great post :) When I began my blog I wanted it to be most about homeware- whether that's homemade crafting, recycled or bought from shops. It wasn't easy to keep up though and I quickly changed to being more general lifestyle based. These days I enjoy blogging about food I cook and just general chat/ opinions. I find these much easier to write and they don't require much extra effort which is ideal for me when I need blogging to fit around the rest of my life!
    Jennifer x

    Ginevrella | Lifestyle Blog

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  9. Thanks for the post :)

    http://shannenandco.blogspot.ie/

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  10. I always think its best to let your blog grow naturally. Where my blog is today and where I had imagined it are two totally different places!

    Annabel ♥
    Mascara & Maltesers

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  11. I've been putting off writing my 'about me' section because I'm so bad at those kinds of things, but I know it would make such a difference as that page in itself gets a substantial amount of hits.

    nueyork.blogspot.com

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  12. These are good tips and advice. I always feel a bit weird because I don't exactly know what my blog is focused on, but I'm still trying to find it and so are many others and thats okay too.

    Tegan xx - Permanent Procrastination

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  13. I think we all start off with some sort of focus and naturally drift into content that fits in with our 'lifestyle'! I really like reading your mix of posts Eileen :)

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  14. I agree! It's hard to stick to one particular niche but it depends on what the purpose of your blog is. Thanks for reading Alice :)

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  15. Thanks for stopping by Miriam :)

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  16. I agree, you can't predict which direction you want to take your blog or where it will naturally go!

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  17. I was the same when I first started blogging but I think it's a nice and easy way for people to get to know you. If I love a blog I always look for this section :)

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  18. Thanks Tegan. I agree it does take time to find out what you want to focus your blog on, it's great to read feedback from people as it helps me get on track!

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  19. Thanks Jennifer, I completely agree it sounds like you're writing about things you enjoy now rather than restricting yourself with one topic. I'm the same with lifestyle posts they are so much easier to fit in with my schedule!

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  20. I think we all start off with the same intentions but it's reassuring to hear we all drift off to what suits us now a days!

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  21. I love these tips! I only started my blog a year ago and it is already very different to how it started, I think you just naturally find your niche, which is so much better than forcing a subject you're not passionate about!

    Clothing Conscious // Fashion & Lifestyle Blog

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  22. Wonderful post. You do always give us lots to think about xx

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  23. I agree Kasope, letting your content grow is better than forcing it into a category you're not passionate about. xx

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  24. Such an inspiring post :D I agree with you. My blog used to be only fashion and beauty related posts, but I have changed. I don't wanna just post about beauty or fashion, I wanna state my opinions, show my perspectives about life, society, etc. I was afraid at first that people would unfollow me or stop reading my blog. However, I realized that my blog should be about me. If that'd make me happy then I should write about things that I want to write. I did, and people actually love my lifestyle blogposts <3


    xo
    colorsinmybubble.blogspot.com

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  25. Really interesting post! When I first started my blog I didn't want to put too much pressure on it and wanted to naturally grow into my niche. I think I'm starting to get there now although there is definitely further to go - something to work on this year! I love the mix of beauty and advice on your blog. x
    Kate Louise Blogs

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  26. Great tips, thanks for sharing!

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  27. Great post! Not really sure what my blog's direction is yet to be honest.... Hahaha!



    Eena
    www.eensybits.com

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  28. Thanks Chrisylla :) I feel the same way as you, I love posting my opinions and perspective on things. I worry it might not be for everyone but like you said it much nicer to share more things about you :)

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  29. Thanks Kate! I agree it takes time to find out which way you want your blog to go, I enjoy reading your mix of lifestyle and beauty too! xx

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  30. Aww it can take time but we'll get there!
    Thanks for reading Eena xx

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  31. What a great post! Just like the person behind the blog, blogs change direction and the main focus quite often and that's perfectly okay! One thing I found was that there will always be someone who wants to read what you're writing, so write from the heart :)

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  32. Hi Hanh, I stumbled upon your blog through stylesuzi. These are really great tips! I've created so many blogs because I wasn't satisfied with my blog name haha. I suppose you could say that I wasn't sure of my purpose. Anyway, can't wait to read more of your posts!

    http://thesandraquo.blogspot.com

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  33. Hi Sandra, thanks for stopping by! It is hard to stick to one blog and be really happy with it, it takes time to find out which direction you want to go into. You'll get there! Xx

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  34. This is the best Hanh, some really useful tips, thank you! I need to update my bio! x

    lucylovestoeat.com

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