02 March, 2014


Top Tips For A Great Beauty Review

I think we all rely on reviews when deciding to purchase new beauty products, bar the occasional impulse buy! My go to site is usually Makeup Alley as well as beauty blogs of course. Safe to say bloggers are a pretty influential bunch when it comes to product reviews, so many of my beauty purchases have been enabled by a blogger and their helpful 2 cents.

I always aim to write a well thought out and honest review and wanted to share what I look for in a beauty review, and what I think makes a great one. Obviously there are times when a short and sweet write up does the trick, but if you want to get to the nitty gritty before parting with your cash - an in depth review is always a winner with me.


Simple right? Make sure readers know what you are reviewing in the post title or opening sentences. With so many different products on the market, the full name of a cleanser or foundation can help readers differentiate from a similar sounding product.

Skin Type & Ingredients

With skincare products I like to know what skin type it's aimed for as well as how it's worked out for your skin. With so many different products out there I like to know if it's applicable to me, e.g.I don't have sensitive or dry skin so don't read reviews for this skin type but anything for oily or combination skin, I'm all over it! I read you should always read the ingredients in your food and skincare, if there are key ingredients in a product I always try and name them - Tea Tree and Salicylic Acid are always winners for me.

Use Your Senses

Explain what the product does and how it should be used. I remember I used to be baffled way back when, on how to use the Shu Uemura Cleansing Oil! It's handy to know if a product should be used on wet or dry skin or with a muslin cloth? The consistency and texture are also useful pointers, clay, cream oil, gel - yep the list is endless these days. With skin care products it's good to know how long you've been using the product for, this allows readers to gauge if the product is effective. Some skin care products can take up to 6 weeks before seeing results, others instantly. I'm more likely to trust a review that has been trailed for a few weeks than 1 day. Obviously with make up it's not as necessary unless you got an allergic reaction, which is never good. Feel free to add in the scent, I know I've use a few products that have smelt really odd and might put some people off.

Photos & Swatches 
 Good clear photos always win me over, I'm a sucker for nicely lit shots that shows the product off nicely. I find it really useful if any makeup reviews include swatches, I know it sounds obvious but a lipstick colour never looks the same as in the bullet or eyeshadow in the pan. I know it's tricky to always get the best lighting but natural light is best to show the true colour without flash.


Include the price of the product and how much you get in the bottle or tube. If you can include links where you can can buy it from, or if it's online only etc. I also underline any links, so it's easy for readers to see and click on.

Lastly be honest, if products don't measure up let your readers know, I always appreciate the cons as well as the pros. Hope you found these tips useful and happy reviewing!

What do you look for in a beauty review?

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  1. Really great post! I always try and use the senses when I'm reviewing products and almost always end up talking about how much I love the scent more than anything haha xx


  2. I haven't really done a beauty review before but these tips will help me in the future thanks! Lovely blog :-)xo


  3. Great post, very useful. I agree that I like to read reviews that have very clear pictures that show swatches and lots of them!

    alice xxx
    beauty by alicee

  4. If it's a skincare or face product, I really like when people mention their skintype, it lets me know if their review might relate to my skintype! :) Great tips though!!


  5. Thanks Georgia! a nice scent is definitely a bonus :)

  6. I agree, I love lots of clear photos! x

  7. I agree especially when there's so many products on the market these days.
    Thanks for reading kara :)

  8. Thanks Georgia! a nice scent is a bonus :)

  9. Beautiful photos win me over, too! :-) Love the tips!

  10. I find a review without swatches not very helpful at all. I know the review is what actually matters, but I can see product pictures in the brand's site/shop, swatches are one of the reasons people look up reviews. It's as close as seeing trying the product yourself as you can get x

  11. You have some great photos which shows exactly what the product does which helps xxx

  12. I agree, if there's no swatches you don't actually know what the colour is actually like.
    Thanks for reading :)

  13. I wholeheartedly agree with you on everything your pointed out!
    I also appreciate blog with face or swatches that are actually(!) helpful.
    As pretty as it is to look at, I don't find heavily swatched lines on arms that useful especially when it comes to lipstick or blush.

  14. I always love all of your photos! What do you shoot with?

  15. That's why I love your reviews Lena, you always show the product on and it's much more useful!
    Thanks :)

  16. Thanks Mary, I use a Sony Nex 3N - nothing too fancy :)

  17. Emi Doll (恵美)6 March 2014 at 00:21

    Great tips thank you ^^

    恵美より ♥


  18. The light and composition of your photos are lovely :)

  19. Bookmarking this page for the future. I never know where to start with reviews and end up with paragraphs of me rambling, so thanks a million!

    I'm kicking myself for not having visited your blog earlier. I always thought that I'd dropped by before??? Anyway, I'm amending myself and following, because your blog is top notch! x

    Daphne | subgenre of a dream | bloglovin 

  20. aww thanks Daphne, you crack me up!

    thanks for following! x

  21. I agree, there's definitely more to beauty reviews than just photos and blase descriptions! I actually get kind of annoyed when the review is only full of buzz phrases that have been repeated over and over, how many times has an eyeshadow been described as "very pigmented, with little fall out, easy to blend"? I mean, it may be true but give us a little bit more please... Also I like knowing the reviewer's skintone & skintype to give myself a frame of reference when reading their take on it :)


  22. I know what you mean, if we're going to part with cash I need to know much more than I would get from the products website. I don't know about you but I've noticed a lot lately on youtube videos, every new product is AMAZING how do they know when they've just brought it?!

    Thanks for reading :)

  23. all great tip! i try and offer as much information about the product and about the results as i can. i find so many reviews are not indepth enough and they really don't help me when i'm trying to make a purchase. i'd rather write more information to be helpful even if that means some people wont read the entire review.

    A Beautiful Zen

  24. I agree Jenn! I rather more information than not enough, otherwise it's just like reading from the product website.


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